1968 AMX American Motors Automobile - 2-Page Vintage Car Ad

Description

1968 AMX American Motors Automobile - 2-Page Vintage Car Ad
Original, vintage magazine advertisement
Page Size: Approx. 8" x 11" (21 cm x 28 cm) each page
Condition: Good
Th new AMX
will be sold as democratically
as possible.
We, American Motors, have over 2,300 dealers across
the country who can sell more AMX’s than we can make.
And we will only make about 10,000 this year.
In other words, we’re faced with a mini-Supply of
AMX’s and a maxi-Demand for AMX’s.
In an effort to give everyone an equal chance to buy
an AMX, we’re resorting to the best solution we can
think of.
Like the House of Representatives, we will try to send
a fair share of AMX’s to each state, based on its propor-
tionate population.
For example, California, with a larger share of the
people, should receive a larger share of AMX’s.
New Hampshire, with fewer people, won’t get quite
so many.
It should all work out democratically.
What Is It?
The AMX is a 2-seater. For people who love sports
cars, but haven’t the time or the money to take care of one.
Priced at under ,300} the AMX offers most of the
advantages of a high-priced foreign car.
With none of the disadvantages associated with
owning a high performance sports car.
The costly disadvantages of constant maintenance
and special engine tune-ups.
In short, the AMX gives you the ease of maintenance
associated with a family sedan, along with the sheer fun
and maneuverability of a sports car costing thousands
more.
The Engine. One Size Fits All.
The AMX body is made of steel.Which, while strong,
is also heavy.
So we tried an imaginative technique for reducing the
AMX’s total weight.
We selected a lightweight engine block that combusts
exactly the same power as a heavy block.
It worked.
The AMX engine cradle will hold any of three differ-
ent engines:
Our 290 cubic inch.
Our 343 cubic inch.
Our 390 cubic inch. (Zero to 60 in under 7 seconds.
One, two, three, four, five, six, sev—that fast.)
The incredibly zmcomplex design of the AMX means
that, once the 390’s broken in, you could roll right onto a
race track and be ready to do about 130 mph.
In pure stock form—without special engine modifica-
tions.
All three engines are V-8 configuration, and use
similar engine blocks.
Which means you don’t add excessive size and weight
as you go from the 290 to the 343 to the 390.
And though there are cars on the road that are faster
than the AMX, we hasten to add that beating other drivers
isn’t the AMX’s main appeal.
Handling.
In the auto industry “handling” means how fast and
how accurately your car responds to your personal
driving technique.
And how easily.
It’s the way the car reacts to you as you drive, not the
usual dull split second later. You get out of the lane, pass
the car in front and get back into lane in one sure motion.
The AMX offers one of the fastest steering wheel
ratios of any U.S.-built car.
This means it turns, corners, follows your direction
simultaneously.
You. The Layman.
If car advertising never tells you about engineering,
it’s only because you’d never understand.
Ahhhhh...but then again, maybe you would.
AMX standard equipment includes a 290 cubic inch
V-8 with 4-barrel carburetor, rated at 225 HP, a short
throw, all-syncromesh 4-on-the-floor, dual exhausts, fiber-
glass belted wide-profile tires, slim-shelled reclining bucket
seats, 8,000 RPM tach, padded aircraft-type instrument
panel with deep-set controls, energy absorbing steering
column, heavy duty springs and shocks, large diameter
sway bar, rear traction bars.
And more.
Are Two Seats Enough?
Yes.
There are78,000,000 cars in this country with enough
seating capacity to carry 450,000,000 people.
Or one-seventh the population of the entire world.
However, there are only 200,000,000 people in
America.
Leaving 250,000,000 more car seats than people to
sit in them.
Ask yourself if you really need more than a 2-seater.
Your answer may surprise you.
AMX Inner Space.
While the AMX isn’t much of a place to hold meetings,
it will hold a lot of sport things because it is a sports car.
Back of the dual bucket seats is a fully-carpeted floor
space.
It’s not as big as a trunk, but we can verify that it will
hold any of the following: 3 good-sized suitcases, a big TV
set 2 scuba-diving outfits, 4 parachutes, 3 electric guitars
and amplifiers.
Things of that nature.
Or, you can leave it empty.
And keep the space a space.
AMX Inner Space Part II.
If you need more space, the AMX trunk is where
you’ll find it.
It’s a lot bigger than you’d expect a sports car trunk
to be.
This is possible because we didn’t fill the trunk with
a big spare tire.
We gave you The Airless Spare.
When you need it, it "wwwwhhhhooooosshh!” inflates.
The Airless Spare is something every car should have.
Because it doesn’t take up trunk space with air that
you don’t need.
AMX Outer Space.
You might think that a car offering all of the luggage
space of the AMX must be a pretty long car.
But the AMX is an amazing five inches shorter than
the Corvette.
And the Corvette is pretty short.
Will AMX Number 14 Be More Valuable Than AMX Number 777?
When you buy your AMX, its production number
will be set in the dash.
While this may mean a lot to collectors in the years
ahead, we do want to point out that all AMX’s are made
with the same attention and quality.
And while possessing a lower number may have a
sentimental or prestige value, it does not in anyway make
one AMX better than another.
Test Drive.
Before you rush out to buy the new AMX, you should
know where to rush to.
The good old phone book has a listing for the Amer-
ican Motors dealer nearest you.
He’ll arrange your test drive of the new AMX.
If he still has one.
14560-AL-6804-36